Croatian agency of the year is Bruketa&Žinić&Grey

Last weekend beautiful town of Rovinj was again the place to be for attending this year’s Days of Communication Festival. Bruketa&Žinić&Grey has been declared the Agency of the Year for the tenth time and has won two Effies for Marketing Effectiveness and two MIXX Awards for Digital Marketing. “We would like to thank all clients for their confidence and all those working or having worked in the agency. In the past 20 years, we have had an opportunity to work with some of the most ambitious people in this country. Their ambition motivates and inspires us.” said Davor Bruketa and Nikola Žinić, the Agency’s creative directors, when receiving the award. The Agency won respectable international awards such as D&AD Pencil and London Design Week Award, as well as the national “Zlatna kuna” Award. Nowadays its solutions to communication problems tap into design and redesign of products and services, production and selling processes as well as into the relation between the brand and the wider social context. Today the Bruketa&Žinić&Grey Agency and its sister agency Brigada employ nearly a hundred people: architects, graphic, brand consultants, strategic and digital planners, event managers, copywriters, creative directors and many many more.

 

Croatian architect studio 3LHD finishes big project in China

Renowned Croatian architect studio 3LHD has more reason to celebrate as their project in China draws closer to completion. The impressive LN Garden Resort Hotel, designed by Zagreb-based architect studio 3LHD, is set to open in June 2018.“Located in southern China’s Guangdong province, on the Zhu Jiang (Pearl River) estuary, the LN Garden Resort is part of the Nansha Seaside Park. The building forms a unique entity with the surrounding landscape – the shaded and sunny elements rhythmically form the spatial dynamics. The hotel’s volume and its mountainous effect are disintegrated with parallel horizontal lines of the facade that form an envelope which wraps itself around the building.” 3LHD says. The hotel, which has already caught the attention of the public in China, will have 374 rooms and is categorized higher than 5-stars in the Platinum category. The central lobby features an art installation from Croatian artist Ivana Franke that fills out the empty space and intensifies the sensation of the elements: light, air, wind and water. The investor in the hotel is Chinese state firm Guangzhou Lingnan International Enterprise Group. 3LHD also revealed that they are in the running for one more project in China.

 

Netflix overseas sales set to overtake home market sales

Netflix has said it expects its overseas sales to overtake those in its US home market for the first time in the next three months. The forecast came after the streaming service reported the fastest revenue and subscriber growth in its history. Netflix now has 125 million subscribers, after adding 7.4 million more between January and March. Nearly three quarters of its new subscribers came from outside its home market in the United States. Revenue grew 43% from a year ago, slightly above forecasts at $3.7bn (£2.6bn), driven by the increase in new subscribers and a 14% rise in the average cost of a Netflix membership. The firm’s executives admitted they were surprised by the company’s rapid growth. In a letter to shareholders, the company said it plans to invest up to $8bn this year in new TV series, films, documentaries and other programmes in several languages to serve the diverse tastes of their growing global membership base. Netflix has changed the industry in a profound way and in doing so has given itself a significant lead, making it very difficult for the traditional media companies, or even other big tech companies, to catch up.

 

Institutional client group head in China named by Deutsche Bank

Deutsche Bank has appointed Beng-Hong Lee as China head of its institutional clients group, a business unit that distributes fixed-income and equities products to institutional investors. Lee, who joined Deutsche Bank in 2003 and was most recently its global markets head in China, will take up the newly created role with immediate effect and will continue to be based in Shanghai. A spokeswoman for Deutsche Bank in Hong Kong confirmed the news. Stefan Hoops, global co-head of institutional client group, said with China’s capital market and its linkages with global markets growing at a rapid pace the new position would help it tap the growing demand for products from institutional investors.

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Dea Derjanović (DEA) nije agencija za suzbijanje droga nego studentica četvrte godine Poslovne ekonomije EFZG-a. Demonstratorica je na Katedri za marketing i strastveni zaljubljenik putovanja. Svaki slobodan trenutak koristi kako bi mogla negdje otputovati, a želja joj je obići cijeli svijet. Već četiri godine uči ruski, a u slobodno vrijeme uči bočno parkiranje, bilo kakvo parkiranje.

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