Start of the Tour of Croatia

The 4th Tour of Croatia will be held in April or to be more precise from 17th April to 22nd April. That international cycling race will go through six stages on a route of over 1,000 kilometers throughout Croatia. Riders from 21 teams, including four World Tour teams, will start the race in the eastern city of Osijek on 17 April. The first stage will see them ride 175 km to the northern Croatian town of Koprivnica. The second stage will take the riders from the centre of Karlovac via Plitvice lakes to Zadar on the Dalmatian coast. On 19 April the riders begin stage three in the UNESCO-protected town of Trogir just outside Split and end on Biokovo Nature Park going through Dalmatian coast and places such as Omis, Brela, Baska Voda, Makarska, Tucepi and Podgora. Stage four heads back up the coast from Starigrad (NP Paklenica) to Novi Vindolski to Crikvenica, before riders make their way to Istria for stage five. The sixth and final stage is from Samobor to Zagreb with the race finishing on St. Mark’s Square in the capital on Sunday 22 April 2018. You can follow the race on Tour of Croatia’s official website. We wish them luck and good weather!

NFL and Nike sign 8-year contract for uniforms

The two famous brands announced that they would be extending their partnership for another eight years. The new deal will take place when the current one expires in 2020 and will run through 2028. As part of the deal, Nike will set up all 32 NFL teams with game-day uniforms and sideline thing that they need for everyday partices. “Nike has been a long-time and trusted partner of NFL and we’re thrilled to extend our relationship with them,” said Brian Rolapp, the NFL’s chief media and business officer. “The NFL and Nike are a powerful combination and we anticipate working closely with them on several programs, including youth and player initiatives,” he said. With this deal, Nike solidifies its role as the official game-day uniform supplier for both the NFL and the NBA. Nike landed the rights to the NBA’s uniforms starting with the 2017-2018 season.


Danske Bank bans trades in cryptocurrencies

Denmark’s Biggest Bank, Danske Bank, is one of the most innovative banks in the Nordic region, but one innovation it isn’t going to be backing is cryptocurrencies. The Danish Bank said this week that it would not allow the trading of cryptocurrencies like Bitcoin on its trading platforms and was strongly recommending that customers don’t invest in them. “Overall, we are negative towards cryptocurrencies and we strongly recommend that our customers avoid investing in cryptocurrencies,” the bank said in a published report. It argues that the absence of a central bank to back cryptocurrency means that investors and consumers are not protected in the same way that they are with traditional currencies and investments. Danske Bank is also worried that cryptocurrencies can be a vehicle for money laundering and financial crime. It will, however, allow customers to deposit funds originating from cryptocurrency investments providing the deposit complies with anti-money laundering procedures and will allow customers to continue using credit cards to trade cryptocurrencies.


The “Super test drive centre”

The “Super Test Drive Centre” is a giant vending machine for cars opened in China as a joint project between Chinese Web giant Alibaba and American auto-manufacturer Ford. The “Super Test Drive Centre” in Guangzhou is offering Chinese drivers a three-day test drive and they also choose their preferred vehicle from more than 100 stored in the vending machine. Cars including the Explorer SUV, Mustang, Edge and Everest are available as Ford pushes its marketing in China to include the unusual offer. “We are looking for ways to simplify customers’ lives and give them the ultimate try-before-you-buy experience,” said Dean Stoneley, Ford’s vice president of marketing in the Asia-Pacific. Other than actually physically stepping into and driving away in the test car, the test drive experience is played out completely through Alibaba’s mobile app. Users can find out which car models are available and then select a time to pick up the car. After snapping a selfie with the app to confirm their booking, users can book their test drive for as little as £12 – although it could be free for people with a special credit score. It is all in service to the customers and their decision process in making buying decisions with more confidence and ease.

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Dea Derjanović (DEA) nije agencija za suzbijanje droga nego studentica četvrte godine Poslovne ekonomije EFZG-a. Demonstratorica je na Katedri za marketing i strastveni zaljubljenik putovanja. Svaki slobodan trenutak koristi kako bi mogla negdje otputovati, a želja joj je obići cijeli svijet. Već četiri godine uči ruski, a u slobodno vrijeme uči bočno parkiranje, bilo kakvo parkiranje.

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